Uncategorized

Education, Finance, Resources, Uncategorized

Get your import-export questions answered by trade commissioners

Did you know that in 2021, Canada accounted for 17.5% of the USA’s total export sales, while countries in Europe comprised another 21.2%? These markets come with clear opportunities but also unique challenges for exporters, including legal differences, languages, units of measurement, and currencies. When it comes to sales in […]

Marketing, Operations, Strategy, Team, Uncategorized

A fighter, Half Moon Empanadas rolls out new branding, store reopenings and expansion strategy

Nearly six months ago, I interviewed Pilar Guzman Zavala, owner of Half Moon Empanadas, after she had to shut all but one of her company’s 13 locations for Argentinian style-empanadas, including the lucrative Miami International Airport sites. She and her husband and co-founder, Juan Zavala, were looking at zero sales […]