Marketing

Marketing, Networking, Strategy, Team

Pitching to a big enterprise? Here are tips from the other side of the table

Leila Blacking is the senior strategy team leader for innovation at Publix Supermarkets, a Fortune 100 grocery retailer. She has been on the receiving end of hundreds of pitches by small businesses seeking Publix’s business, including food businesses, logistics companies and tech startups. Her advice can help a small business […]

Economy, Education, Marketing, Resources

COVID resources: Free 5-hour digital marketing course available for small businesses

BizHack Academy and the Village of Pinecrest have joined forces to offer any business impacted by COVID-19 a 5-week crash course in digital marketing – at no cost to the small business. This training is funded through the federal CARES Act. This five-hour course will cover how to use digital marketing to drive revenue and increase brand awareness. Each week, it will […]

Marketing, Operations, Strategy, Team, Uncategorized

A fighter, Half Moon Empanadas rolls out new branding, store reopenings and expansion strategy

Nearly six months ago, I interviewed Pilar Guzman Zavala, owner of Half Moon Empanadas, after she had to shut all but one of her company’s 13 locations for Argentinian style-empanadas, including the lucrative Miami International Airport sites. She and her husband and co-founder, Juan Zavala, were looking at zero sales […]

Finance, Government contracting, Marketing, Strategy

Been there, done that: Small business owners share government contracting tips

It’s true that the government is still buying but does it need what you are selling? That is one of the first questions that small business owners who are interested in government contracting should ask themselves, says Orlando Espinosa, owner of Emineo Media, who recently hosted a webinar for Florida […]

Economy, healthcare, Marketing, Operations, Strategy

5 ways DSignage turned a crisis into an opportunity to help its clients

Small businesses should be reaching out to their customers frequently, but during a crisis such as the COVID-19 pandemic it is more important than ever. Are there problems that customers are having that your small business can solve? DSignage is a small business that sells, installs and maintains smart signage […]

Marketing, Networking, Strategy

Enterprise Florida to award grants for virtual international trade shows

International trade shows have gone virtual, too, and the state wants to help small businesses access the resource. Enterprise Florida announced this week that it is launching a resource to help Florida’s small and medium-sized companies safely build their international business connections. The Virtual Trade Show Grants Program will allow companies to […]