Helping Businesses Grow & Succeed
In the best of times, customer retention is critical to small business success. But these days, with marketing dollars being slashed and customer acquisition budgets going down the drain, it is more important than ever to hold onto your customers. Acquiring a new customer is five times more expensive than […]
It’s true that the government is still buying but does it need what you are selling? That is one of the first questions that small business owners who are interested in government contracting should ask themselves, says Orlando Espinosa, owner of Emineo Media, who recently hosted a webinar for Florida […]
Small businesses should be reaching out to their customers frequently, but during a crisis such as the COVID-19 pandemic it is more important than ever. Are there problems that customers are having that your small business can solve? DSignage is a small business that sells, installs and maintains smart signage […]
International trade shows have gone virtual, too, and the state wants to help small businesses access the resource. Enterprise Florida announced this week that it is launching a resource to help Florida’s small and medium-sized companies safely build their international business connections. The Virtual Trade Show Grants Program will allow companies to […]
We are all in the same storm, but not the same boat. That’s true for your customers and your potential customers, too. That’s why branding guru Bruce Turkel’s advice during a recent BizHack Academy Zoom talk made so much sense: You need a strategy for yourself and your small business. […]
Amid unprecedented fear, anxiety and uncertainty, small businesses may think it’s time to pause their marketing. Not so fast. Marketing and branding experts say this is the time to strategically continue investing in marketing, yet the messaging needs to shift for the coronavirus recession we are entering. “Marketing is about […]
Home is where the heart is, and increasingly the brain, too. Al Garcia’s small business, Al’s WiFi, creates “smart homes” for its clients using a carefully curated set of technologies that improves everyday living. Customers can easily control sound, lighting, temperature, shading, security and more from wherever they are. Technically […]
Twenty years after founding Spanx, Sara Blakely has no plans to slow down, despite becoming the world’s youngest self-made female billionaire in 2012. She continues to grow her billion-dollar business – now venturing beyond undergarments and into active wear for women and men – as well as expand her impact […]
By Dan Grech / Guest Contributor Antonio Otero, D.D.S., has grown his family-owned dental practice to seven locations throughout South Florida. Like any businessperson, he was always on the lookout for ways to attract new customers. “I had joined business networking groups, advertised on radio and TV, but I still […]
Editor’s note: New Year, New Start. Growbiz brings you a post about low-cost technology tools aimed at increasing productivity and organization for your small business. By Jennifer Lobb / Guest Contributor Multiple factors contribute to the overall success of a business, and while some of them are directly tied to […]