Marketing

Government contracting, Marketing, Networking, Operations

Interested in local government contracting? We have some tips for you

“You need to dream big. Do not box yourself in, do not think things are not possible, “ said Ed Haynes, of Haynes Security Services. “But you have to prepare yourself for success.” This successful Miami-Dade small business owner  prepared for the world of government contracting with the help of […]

Marketing, Networking, Strategy, Team

Pitching to a big enterprise? Here are tips from the other side of the table

Leila Blacking is the senior strategy team leader for innovation at Publix Supermarkets, a Fortune 100 grocery retailer. She has been on the receiving end of hundreds of pitches by small businesses seeking Publix’s business, including food businesses, logistics companies and tech startups. Her advice can help a small business […]

Economy, Education, Marketing, Resources

COVID resources: Free 5-hour digital marketing course available for small businesses

BizHack Academy and the Village of Pinecrest have joined forces to offer any business impacted by COVID-19 a 5-week crash course in digital marketing – at no cost to the small business. This training is funded through the federal CARES Act. This five-hour course will cover how to use digital marketing to drive revenue and increase brand awareness. Each week, it will […]

Marketing, Operations, Strategy, Team, Uncategorized

A fighter, Half Moon Empanadas rolls out new branding, store reopenings and expansion strategy

Nearly six months ago, I interviewed Pilar Guzman Zavala, owner of Half Moon Empanadas, after she had to shut all but one of her company’s 13 locations for Argentinian style-empanadas, including the lucrative Miami International Airport sites. She and her husband and co-founder, Juan Zavala, were looking at zero sales […]

Finance, Government contracting, Marketing, Strategy

Been there, done that: Small business owners share government contracting tips

It’s true that the government is still buying but does it need what you are selling? That is one of the first questions that small business owners who are interested in government contracting should ask themselves, says Orlando Espinosa, owner of Emineo Media, who recently hosted a webinar for Florida […]