Helping Businesses Grow & Succeed
A small business owner wears many hats, including chief salesperson. And in many ways, it may be your most important hat. How do you improve at selling? Here is some advice from our Growbiz experts. Start by understanding what you are selling. It’s not your product, it’s what the benefit […]
The pace of change in the marketplace can be downright overwhelming. We’re talking technological changes disrupting industries, economic highs and lows and ever-rising customer expectations. Entire industries, such as taxis, didn’t see it coming and were clobbered. How do companies compete with all this market change and digital transformation seemingly […]
The world of marketing is always changing, says Orlando Espinosa, of Emineo Media. As buyer expectations shift while technology continues to advance at a rapid pace, marketing cannot stand still. Yet, he says, marketing is often not top of mind for growing small businesses. If you want to see real […]
The end of the year is a great time to take stock of your small business, and Growbiz is here to help. It’s a good time to do a check-up on your brand, and it may be time for a refresh, said Orlando Espinosa, of Emineo Media, who gave a […]
The death of the small retailer has been greatly exaggerated. A new study shows that, contrary to popular belief by some economists and analysts, there is tremendous fluidity and plenty of options when it comes to how small businesses reach customers. The extent that small retailers are using their options may […]
Are you running your business or is your business running you? If you answer with choice 2, this story is for you. Here are 5 ways to level up your skills as a small business CEO, from Florida SBDC at FIU business consultant Yanyn San Luis, who specializes in marking, […]
Social media is a critical part of your business and it starts with understanding the platforms and which ones are best for engaging with your customer base, says Dana Rozansky, a social media marketer and food blogger. “Figure out what your brand is, find your voice and lean into it,“ […]
The COVID-19 pandemic was tough for many businesses – that is an understatement — yet few industries felt the wallop as much as restaurant owners and their workers. But the restaurant businesses that were successful in navigating the crisis were flexible and adaptable. They were not afraid to pivot and […]
To find a new customer, it takes time, effort and money – all in short supply for most small businesses. Yet in the hunt for new leads, many businesses miss a sounder strategy: growing engagement, and business volume, with the customers they already have. From social media strategies and maximizing […]
Small business owners, do you need more information to make better decisions about exporting? Of course you do, and a recent Webinar by Florida SBDC at FIU provided a wealth of good advice about how to do just that. Here are some of the resources available through Florida SBDC at […]