The world of marketing is always changing, says Orlando Espinosa, of Emineo Media. As buyer expectations shift while technology continues to advance at a rapid pace, marketing cannot stand still. Yet, he says, marketing is often not top of mind for growing small businesses. If you want to see real […]
Marketing
How to breathe new life into your brand
The end of the year is a great time to take stock of your small business, and Growbiz is here to help. It’s a good time to do a check-up on your brand, and it may be time for a refresh, said Orlando Espinosa, of Emineo Media, who gave a […]
How small retailers are reaching customers in more ways than ever before
The death of the small retailer has been greatly exaggerated. A new study shows that, contrary to popular belief by some economists and analysts, there is tremendous fluidity and plenty of options when it comes to how small businesses reach customers. The extent that small retailers are using their options may […]
5 ways to level up as a small business CEO
Are you running your business or is your business running you? If you answer with choice 2, this story is for you. Here are 5 ways to level up your skills as a small business CEO, from Florida SBDC at FIU business consultant Yanyn San Luis, who specializes in marking, […]
Let’s get social: Social media marketing tips for small business success
Social media is a critical part of your business and it starts with understanding the platforms and which ones are best for engaging with your customer base, says Dana Rozansky, a social media marketer and food blogger. “Figure out what your brand is, find your voice and lean into it,“ […]
Recipe for restaurant success: Adaptability, creativity, community
The COVID-19 pandemic was tough for many businesses – that is an understatement — yet few industries felt the wallop as much as restaurant owners and their workers. But the restaurant businesses that were successful in navigating the crisis were flexible and adaptable. They were not afraid to pivot and […]
Keep your customers engaged and you’ll reap rewards. Find out how.
To find a new customer, it takes time, effort and money – all in short supply for most small businesses. Yet in the hunt for new leads, many businesses miss a sounder strategy: growing engagement, and business volume, with the customers they already have. From social media strategies and maximizing […]
Resources on growing your business through exports are plentiful
Small business owners, do you need more information to make better decisions about exporting? Of course you do, and a recent Webinar by Florida SBDC at FIU provided a wealth of good advice about how to do just that. Here are some of the resources available through Florida SBDC at […]
Owners of CAO Bakery & Café cook up a sweet success
Caution: this story may make you crave a pastelito, or three. Step into a CAO Bakery & Café and you’ll find a menu of original Cuban and Cuban-American favorites. The small business takes the beloved Cuban bakery tradition into the next generation, offering cafecitos, pastelitos and croquetas, along with a […]
Interested in local government contracting? We have some tips for you
“You need to dream big. Do not box yourself in, do not think things are not possible, “ said Ed Haynes, of Haynes Security Services. “But you have to prepare yourself for success.” This successful Miami-Dade small business owner prepared for the world of government contracting with the help of […]