A small business owner wears many hats, including chief salesperson. And in many ways, it may be your most important hat. How do you improve at selling? Here is some advice from our Growbiz experts. Start by understanding what you are selling. It’s not your product, it’s what the benefit […]
Tag: marketing
How to build a marketing mindset for success
The world of marketing is always changing, says Orlando Espinosa, of Emineo Media. As buyer expectations shift while technology continues to advance at a rapid pace, marketing cannot stand still. Yet, he says, marketing is often not top of mind for growing small businesses. If you want to see real […]
How to breathe new life into your brand
The end of the year is a great time to take stock of your small business, and Growbiz is here to help. It’s a good time to do a check-up on your brand, and it may be time for a refresh, said Orlando Espinosa, of Emineo Media, who gave a […]
How small retailers are reaching customers in more ways than ever before
The death of the small retailer has been greatly exaggerated. A new study shows that, contrary to popular belief by some economists and analysts, there is tremendous fluidity and plenty of options when it comes to how small businesses reach customers. The extent that small retailers are using their options may […]
How to market during the COVID-19 crisis, and the recession it brings
Amid unprecedented fear, anxiety and uncertainty, small businesses may think it’s time to pause their marketing. Not so fast. Marketing and branding experts say this is the time to strategically continue investing in marketing, yet the messaging needs to shift for the coronavirus recession we are entering. “Marketing is about […]
6 tools to set your small business up for success in 2020
Editor’s note: New Year, New Start. Growbiz brings you a post about low-cost technology tools aimed at increasing productivity and organization for your small business. By Jennifer Lobb / Guest Contributor Multiple factors contribute to the overall success of a business, and while some of them are directly tied to […]
Start here: 12 PR tips for small businesses
What are some ways to tell your company’s story and generate exposure for your small business? We’re diving into public relations this week, and in a previous post we explored what PR is and isn’t and ways to begin formulating a PR strategy and incorporating some best practices into your […]
Smart strategies to keep growth rolling in your small business
As small businesses get ready for the final quarter of the year, it’s a good time to reflect on some best practices for growth. We are beginning to see signs that the economy may slow down, which makes having a handle on all your growth levers all the more important. […]
Is your business optimized for voice searches?
Siri, find me a story about voice searches for small businesses. This year, the chatter in small business marketing circles is moving from SEO its VSO (voice-search optimization), as it should be. By next year, more than half of all internet searches will likely be voice searches, using AI-enabled assistants […]