Recent Posts

Marketing

How to build a marketing mindset for success

The world of marketing is always changing, says Orlando Espinosa, of Emineo Media. As buyer expectations shift while technology continues to advance at a rapid pace, marketing cannot stand still. Yet, he says, marketing is often not top of mind for growing small businesses. If you want to see real […]

Economy, Strategy

7 steps to business reinvention: Let’s do this.

Adriana Madrinan, a consultant at Florida SBDC at FIU who specializes in growth strategy, business models and innovation, said she started talking about reinvention at the beginning of the pandemic, and two years later “we are still talking about it.” As an SBDC consultant, she still gets as many questions about pivoting […]