Team

Marketing, Operations, Strategy, Team, Uncategorized

A fighter, Half Moon Empanadas rolls out new branding, store reopenings and expansion strategy

Nearly six months ago, I interviewed Pilar Guzman Zavala, owner of Half Moon Empanadas, after she had to shut all but one of her company’s 13 locations for Argentinian style-empanadas, including the lucrative Miami International Airport sites. She and her husband and co-founder, Juan Zavala, were looking at zero sales […]

Growth Stages, Operations, Strategy, Team

How one family business navigates a big transition and sets up for more growth

Running a family business can be the same roller coaster ride as any small business. Yet there are different challenges too, much more personal ones. “With a family owned business, it’s not just the accounts payable, receivables and the bottom line. There’s also emotional capital, family, and that equation is […]

Growth Stages, Strategy, Team

If you want your company to fly, make sure you have industry expertise on your team

Setting up a new business to soar starts with the right team on the ground. Never underestimate the value of industry expertise and complementary strengths. When Maria Esther Martinez, an engineer, set out to develop Aerosens, a Miami-based technology startup serving the aviation industry, she had corporate and startup experience. […]