New year, new goals. If as the owner of a business you have resolved to put a sharper focus on training this year, we have some advice for you. Small businesses, of course, don’t have the luxury of the large training budgets that bigger businesses have. But that doesn’t mean […]
Author: Nancy Dahlberg
If you really know your customer, your differentiation strategy comes into focus
Know your customer. We’ve heard that so much our head spins. But the truth is many entrepreneurs think they know their customers — and they really don’t. That can lead to weak product development and weak differentiation – two of the most common challenges seen by the consultants at Florida […]
Why building trust is crucial to your business success
Charles H. Green, founder and CEO of Trusted Advisor Associates, makes his living offering wisdom on how to build stronger relationships with clients and colleagues. At the core of his work is the study of trust and its importance in business success. The strongest form of trust is always personal, […]
Your business isn’t growing as much as you expected. What’s the real problem?
Your business isn’t growing or at least not at the rate you expected. What’s the problem? “If sales are not growing, the business is not making money, or the company doesn’t have enough cash – those are three red flags when things are not working,” said Ricardo Newark, a consultant […]
If you aren’t careful, ‘you can sell your way to bankruptcy’
On a recent Shark Tank episode, celebrity investors Mark Cuban and Lori Greiner teamed up to invest in BottleKeeper, which sells a stainless steel container created to keep glass beer bottles cold while protecting them from breakage. But during the episode, Cuban questioned why the business needed his cool million, since it […]
How to spot market changes and make strategic shifts in a fast-changing world
The pace of change in the marketplace can be downright overwhelming. We’re talking technological changes disrupting industries, economic highs and lows and ever-rising customer expectations. Entire industries, such as taxis, didn’t see it coming and were clobbered. How do companies compete with all this market change and digital transformation seemingly […]
If your customers are leaving, you need to do more than stop the bleeding
Perhaps you’ve noticed some of your customers have begun migrating away from your product or service. Is this normal in the course of business? Or is it time to send an SOS? “I think this happens all the time,” said Nile Kirec, a specialist in public relations, strategic marketing and […]
How is your year shaping up? Do you share this optimism?
Are you optimistic about the year ahead? If so, you are in good company, according to a pair of recent small business surveys. But they also shed light on challenges ahead and what you can do now to prepare. Most Miami-area small business owners believe they will see year-over-year growth […]
You’re growing fast – that’s great. Just make sure you are putting systems and processes in place.
NeoBroadband, a broadband communications business, sells equipment to cable companies. The Miami-based business’s market is Latin America. The executive team, which launched the small business about five years ago, has more than 50 years of combined experience in the industry. That’s because the founders all came from another company in […]
How will your business grow in the future? Understanding that is key.
Paul van Hamond peddled his cold-pressed juices all over the place. A few sales sales here, some sales there, but that strategy wasn’t working so well. Now he focuses his sales mainly on high-end hotels. His Expressed Juice line can be found in Edition East, W Hotel, Four Seasons, Nautilus […]