Blog

Disaster Preparedness, Operations

Haven’t updated your business hurricane plan? Now’s the time

Last year, the Category 5 Hurricane Michael caused $18.4 billion in estimated losses in Florida and severe devastation for thousands of small businesses. Listen to Panhandle business owner Ben Kaempfer, general manager of Cottondale-based Register’s Meat Company: “We lost $35,000 worth of inventory because we weren’t able to refrigerate it. Our employees […]

Marketing

Is your business optimized for voice searches?

Siri, find me a story about voice searches for small businesses. This year, the chatter in small business marketing circles is moving from SEO its VSO (voice-search optimization), as it should be. By next year, more than half of all internet searches will likely be voice searches, using AI-enabled assistants […]