Change can come in a shift over time or in an instant through a trigger. COVID-19 is that trigger. Our needs have changed, and so our expectations have also changed change. At the intersection of the trigger and customer needs is where reinvention can happen. Adriana Madrinan, a consultant at […]
Tag: strategy
If you want your company to fly, make sure you have industry expertise on your team
Setting up a new business to soar starts with the right team on the ground. Never underestimate the value of industry expertise and complementary strengths. When Maria Esther Martinez, an engineer, set out to develop Aerosens, a Miami-based technology startup serving the aviation industry, she had corporate and startup experience. […]
Unclear values can lead to confusion, lack of accountability, silos
Do you think every one of your employees knows the values of your small business? They can be so valuable because they can guide all core aspects of your company, including hiring methods, performance management, criteria for promotions, and even firing policies. Even more, core values can form the basis […]
Is your company culture by design – or default? Here’s why that matters
A strong culture within a small business doesn’t come naturally. Disney, a company often lauded for its company culture, says culture needs to be by design and not by default. In a recent GrowBiz post, we talked to small business owners about how they built a strong culture in their […]