We are all in the same storm, but not the same boat. That’s true for your customers and your potential customers, too. That’s why branding guru Bruce Turkel’s advice during a recent BizHack Academy Zoom talk made so much sense: You need a strategy for yourself and your small business. […]
Tag: Bruce Turkel
How to market during the COVID-19 crisis, and the recession it brings
Amid unprecedented fear, anxiety and uncertainty, small businesses may think it’s time to pause their marketing. Not so fast. Marketing and branding experts say this is the time to strategically continue investing in marketing, yet the messaging needs to shift for the coronavirus recession we are entering. “Marketing is about […]