Helping Businesses Grow & Succeed
BizHack Academy and the Village of Pinecrest have joined forces to offer any business impacted by COVID-19 a 5-week crash course in digital marketing – at no cost to the small business. This training is funded through the federal CARES Act. This five-hour course will cover how to use digital marketing to drive revenue and increase brand awareness. Each week, it will […]
In the best of times, customer retention is critical to small business success. But these days, with marketing dollars being slashed and customer acquisition budgets going down the drain, it is more important than ever to hold onto your customers. Acquiring a new customer is five times more expensive than […]
We are all in the same storm, but not the same boat. That’s true for your customers and your potential customers, too. That’s why branding guru Bruce Turkel’s advice during a recent BizHack Academy Zoom talk made so much sense: You need a strategy for yourself and your small business. […]
Amid unprecedented fear, anxiety and uncertainty, small businesses may think it’s time to pause their marketing. Not so fast. Marketing and branding experts say this is the time to strategically continue investing in marketing, yet the messaging needs to shift for the coronavirus recession we are entering. “Marketing is about […]
By Dan Grech / Guest Contributor Antonio Otero, D.D.S., has grown his family-owned dental practice to seven locations throughout South Florida. Like any businessperson, he was always on the lookout for ways to attract new customers. “I had joined business networking groups, advertised on radio and TV, but I still […]