In the best of times, customer retention is critical to small business success. But these days, with marketing dollars being slashed and customer acquisition budgets going down the drain, it is more important than ever to hold onto your customers. Acquiring a new customer is five times more expensive than […]
GrowBiz is a blog created by the Florida SBDC at FIU, the small business development center within Florida International University’s College of Business. The center’s team of business experts works one-on-one with about 1,000 entrepreneurs and business owners each year by providing confidential, no-cost consulting. The center’s mission is to help South Florida businesses grow and succeed. If you own a business in Miami-Dade or Monroe County with 3 or more employees, or are launching a scalable venture, the Florida SBDC at FIU is ready to help you successfully navigate the obstacles that often hinder business growth.