Know your customer. We’ve heard that so much our head spins. But the truth is many entrepreneurs think they know their customers — and they really don’t. That can lead to weak product development and weak differentiation – two of the most common challenges seen by the consultants at Florida […]
GrowBiz is a blog created by the Florida SBDC at FIU, the small business development center within Florida International University’s College of Business. The center’s team of business experts works one-on-one with about 1,000 entrepreneurs and business owners each year by providing confidential, no-cost consulting. The center’s mission is to help South Florida businesses grow and succeed. If you own a business in Miami-Dade or Monroe County with 3 or more employees, or are launching a scalable venture, the Florida SBDC at FIU is ready to help you successfully navigate the obstacles that often hinder business growth.