Helping Businesses Grow & Succeed
Welcome back to the last of our PR series on GrowBiz. We brought you two posts (read them here and here) packed with advice from PR and marketing experts. Public relations is a lot more than media relations, and these pros offered some great tips on getting your story out […]
What are some ways to tell your company’s story and generate exposure for your small business? We’re diving into public relations this week, and in a previous post we explored what PR is and isn’t and ways to begin formulating a PR strategy and incorporating some best practices into your […]
What is public relations? “It starts with understanding the purpose of the company and then defining how the company communicates, with customers and with journalists,” said Nile Kirec, a consultant at Florida SBDC at FIU, the small business development center within FIU’s College of Business, who specializes in marketing, PR […]
Most small business want to hire veterans, but few are actively trying to do it. Those are the findings of a large small business survey out this week. This quarter, the MetLife & U.S. Chamber of Commerce Small Business Index surveyed small businesses about their experience in hiring and retaining […]
As small businesses get ready for the final quarter of the year, it’s a good time to reflect on some best practices for growth. We are beginning to see signs that the economy may slow down, which makes having a handle on all your growth levers all the more important. […]
The “R word” is back. A growing number of economists and business forecasters are raising the likelihood of a recession. I know, I know, here in Florida we just escaped a hurricane and now we are talking about recessions? But recessions hit smaller companies much harder than larger ones, so […]
In Florida, 60,000 Florida companies are exporting $55 billion in goods and services overseas. Small businesses account for 66 percent of all those exports. The exporting process may seem daunting but if you have a product or service with a proven track record in the domestic market, you may be […]
Last year, the Category 5 Hurricane Michael caused $18.4 billion in estimated losses in Florida and severe devastation for thousands of small businesses. Listen to Panhandle business owner Ben Kaempfer, general manager of Cottondale-based Register’s Meat Company: “We lost $35,000 worth of inventory because we weren’t able to refrigerate it. Our employees […]
Before he opened his retail store, Eric Wooden designed his own line of urban graphic t-shirts on nights and weekends and sold them from the trunk of his car. On weekends, Wooden attended trade shows and knocked on a lot of doors of Miami retailers, finally winning his first wholesaling […]
When Corina Jimenez’s doctor in Venezuela urged her to cut dairy from her diet, she explored options for satisfying her sweet tooth. She didn’t like what she found out there – eating healthy shouldn’t mean sacrificing taste, she believed. So Jimenez did what others in her entrepreneurial family would do: […]